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Why I Check the Weather App
On forecasting, the butterfly effect, and the one thing data will never be able to do
Jul 20
•
Sonam Pelden
6
1
Punishing the Proof, Not the Crime
On institutions that treat exposure as the emergency and the thing exposed as background noise
Jul 13
•
Sonam Pelden
11
3
Knowing vs Recognizing: why you think you could've made that
The feeling of understanding shows up long before the understanding does, and there's only one way to tell them apart.
Jul 6
•
Sonam Pelden
11
4
June 2026
On Lost Technology, the Analog Turn, and What AI Might Quietly Cost Us.
Sometimes we choose to forget, other times we forget without ever choosing
Jun 29
•
Sonam Pelden
6
3
How You Do Anything is How You Do Everything.
On what you train yourself to be when you think nothing counts
Jun 22
•
Sonam Pelden
7
3
The Signal and the Thought
On signals, senders, and building extraordinary tools for empty messages
Jun 15
•
Sonam Pelden
4
2
The Disclaimer Reflex
On the quiet price of playing it safe
Jun 8
•
Sonam Pelden
7
2
4
The Death of Search
Google is replacing search with AI. Is it time to say goodbye to SEO and the blue links?
Jun 1
•
Sonam Pelden
1
2
May 2026
Why We Can't Stop Reading About the End of the World
The future arrived. It was mostly administrative.
May 25
•
Sonam Pelden
3
2
On Algorithms, Attention, and the Slow Theft of Accidental Life
Did it make sense to treat unclaimed time as a problem? We've solved it algorithmically, and now we have none.
May 18
•
Sonam Pelden
5
2
1
A Map of the Brain is Not a Map of You
On Meta's brain model, and what it assumes about what it means to feel something
May 11
•
Sonam Pelden
2
2
Nietzsche Said to Stay Hidden. He Was Right. He Was Also Wrong.
The things we make want to be seen. We're just afraid to be the ones who show them.
May 5
•
Sonam Pelden
5
2
3
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